LeadDesk and AI article published across European outlets.
Ran a project with Business Reporter to publish a sponsored article campaign on their outlets and also have it published on major European newspapers in our target audience countries -- Die Welt (Germany), NRC (Netherlands), and Expancíon (Spain).
The article was also pushed through Business Reporter's newsletter. All in all, the article was viewed 112,000 times by our target audiences across our target countries. Engagement for the article significantly exceeded Business Reporter's usual benchmarks for these types of content (81 seconds vs expected 66 seconds).
Unlike many of these sorts of campaigns run by Business Reporter, which usually generates the content, I decided we would take the article writing and research in-house, writing the article myself and fact-checking with relevant experts, while trying to keep it in a less commercial tone. It passed the editorial team scrutiny in all publications with only very minor edits.