Things I Talk About
I mainly share insights about content, marketing and writing. Top topics revolve around messaging, branding, AI, and customer experience. Here’s a selection of insights I’ve shared on LinkedIn, at live discussions and webinars, along with a few blog posts.
“Garbage in, Garbage out” – User Generated Content in AI training.
The definition of irony: copyright data scraper files copyright complaint.
Moderating a panel discussion on AI in ads and content.
Tips on using the Finnish keyboard in English.
Quick Tip: Improve your English writing in seconds.
How to use AI to make your content marketing more efficient without sacrificing quality.
How AI might impact content marketing.
A short lesson on more effective copywriting and why editing matters.
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3 Ways to Grow Your Brand
Do you want a million followers? Then go buy some. Nothing will change. Do you want an actively growing, engaged audience that invests into the growth of your brand? Then maybe there are a few ideas for you below.
Breaking down some copywriting technique.
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3 Common Pitfalls of the First Screenplay
Don’t be boring. Visual media is about constant action. You need to represent this in your writing. Waste not. Paint pictures with fewer words. Be better, don’t make these common mistakes:
A love letter to the unspoken hero in the sales process: the case study.
Plea to rational thinking and self-education on how AI works and why bias isn’t AI’s fault.
Kudos to YLE on their spectacular content helping foreigners learn more about Finland.
A quick tip on interview technique.
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Fleshing out a Feature: Collections
So you need a new feature for your product. It’s not one of those easyish ones like adding a welcome email to a sign-up. Usually, communicating that takes a few lines in a single story.